Lifted from one of my favourite albums of the year as Detroit production meets Brooklyn storytelling. For many of us “Jordan’s & A Gold Chain” were all we wanted growing up. At times, aspiration couldn’t be more simple. Listen as Skyzoo takes you through his neighborhood over soul stirring production from Apollo Brown. Directed by Diego Cruz and shot in Calvan Fowler’s “Jordan Heads” shop.
“When I wrote this song, the idea was to really zero in on what we were told as youngins’ in my neighborhood what was important. To us, the small wins of a pair of Jordans and a gold chain meant the world, and with that in mind some of us lived on a “by any means” aspect and did whatever it took to fulfill those desires. Whether right or wrong, we all aimed for the same things where I’m from, and this record is a testament of those moments.” – Skyzoo
“Sonically I wanted to give this record something that was minimal, gritty, and straight to the point; almost underproduced. Skyzoo did his thing, talking about a topic that I think we can all relate to as younger folk. It was always a goal to be one of the “haves”, instead of the “have-nots”. Jordan’s and a Gold chain gave that representation.” – Apollo Brown
Buy the super dope album “The Easy Truth” on all formats
Previous videos released from the album
Apollo Brown & Skyzoo – “A Couple Dollars” (feat. Joell Ortiz)
Apollo Brown & Skyzoo – The Easy Truth (Official Documentary)