Emicida grew up in the northern area of the city of Sao Paulo, listening , at home, mostly to hip hop music. His carreer as a MC started in 2006, when he sang his first rhymes in freestyle battles (improvised rhymes) underground parties that used to happen in the center area of the city. He soon became a household name in the scene. In 2008, EMICIDA released his first single: “Triunfo”. One year later, his first mixtape got the streets: “Pra Quem Já Mordeu um Cachorro por Comida Até que eu Cheguei Longe”.
The independent distribution worked out just fine and the album sold over 10,000 copies. Popular all over the country, as a result of his mixtape sucess, EMICIDA was brought to the media attention and was in the major TV interview programs, newspapers and magazines covers. In 2010, the rapper released other two mixtapes: “Sua Mina Ouve Meu Rep Tamem” and “Emicídio”. At that point, EMICIDA was already one of the leading names of the brazilian new hip hop generation, which took its culture to different audiences.
EMICIDA’s first international tour started in april, 2011, when he performed in California, at Coachella Festival. He then went to New York, where the EP “Doozicabraba e a Revolução Silenciosa” (organized with the producers K-Salaam and Beatnick) was recorded. In that same year, EMICIDA was invited to perform at two of the major music festivals of Brazil: Rock in Rio (playing with the reggae band Cidade Negra) and SWU. After that, he won the Act of the Year award, from the MTV VMB Awards.
And the big news keep coming in the present year. The rapper just released “Zica, Vai Lá” videoclip (http://www.youtube.com/watch?v=oIofXdI1w5U), featuring Neymar, brazilian latest soccer idol. “9 Círculos”, an exclusive request of the “Max Payne 3” game (it is its 9th track), has just gotten the streets as well (and you can listen to the song at emicida.com).
After the US tour, in 2011, EMICIDA is now just about to start his first European tour. The Brazilian rapper will perform at Back2Black festival, in London on June 29th, Montreux Jazz Festival, in Switzerland on July 6th and Born2Roll in Berlin, Germany on July 14th. To sum up, his label, Laboratório Fantasma, will support new talents, starting with the band Mão de Oito and the rappers Ogi and Rael da Rima.
Connect with Emicida
www.myspace.com/emicida
www.twitter.com/emicida
Connect with Laboratório Fantasma
imprensa@emicida.com
www.laboratoriofantasma.com
www.twitter.com/lab_fantasma
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